Elevate your business with a meaningful purpose

In today's competitive landscape, businesses recognize the value of social purpose – not only to align with consumer values but also to foster loyalty, attract top talent, drive innovation, enhance overall brand reputation, ensure long-term viability, and positively impact communities. Integrating a meaningful purpose into your operations allows your business to thrive while contributing to the greater good. Check out the video to hear from leading thinkers and thinking leaders on Canada’s purpose potential.

What is a Social Purpose business?

A Social Purpose business:

• Exists to create a better world.

• Produces profitable solutions from the problems of people and planet and does not profit from creating problems.

• Unlocks all its capabilities – including talent, resources, partnerships, and influence – in pursuit of its purpose.

Unlock the Power of Social Purpose for Your Business:
A complimentary 5-part virtual Series for Learning and Action

The BC Chamber of Commerce, in collaboration with the Canadian Purpose Economy Project (CPEP), and with support from Coast Capital, is proud to present a complimentary five-session educational series valued at CAD $1,500, designed to help businesses harness the power of Social Purpose.

This insightful and hands-on series, created by national social purpose pioneers and experts, will walk you through each step to identify the best-fit Social Purpose for your company, integrate it into your operations, and implement it for growth and impact – enabling your business to become a greater force for good.

In addition to the five complimentary education sessions, this program includes four 'Ask the Expert Purpose Power Hours' with the facilitator, providing you with the opportunity to seek guidance and ask questions directly as you navigate each stage of the process.

Backed by the expertise of CPEP, the leading authority on social purpose business in Canada, this series draws on over five years of proven training and delivery.

"At Coast Capital we believe that social purpose is the business model the world needs to tackle the complex, systemic issues we face today. As a financial cooperative, adopting a social purpose and embedding it across our business is a natural evolution and an incredible opportunity to harness our enterprise capabilities, talents, and resources to drive impact."

- MAUREEN YOUNG, VP, SOCIAL PURPOSE

Click on each session below to learn more and register.

Part 1 - Develop Your Social Purpose

The first part of this series introduces you to social purpose in business and the steps to developing a social purpose for your organization.
 

Why Social Purpose Drives Success and Matters for Your Business

Join us for the first of five sessions of the series on defining, embedding and collaborating on a Social Purpose for your business. This trend is accelerating, and the business case is solid. We will show you why Social Purpose in business is good for society and good for your business!

LEARN MORE AND WATCH SESSION 1 HERE ➤

DOWNLOAD SESSION 1 WORKSHEET HERE ➤

DOWNLOAD COPY OF THE PRESENTATION DECK HERE ➤

Uncovering the Key Insights for Social Purpose

This session is the second of three that will help you develop your own compelling Social Purpose for your company. You will understand your unique contribution and the key issues where you can make the most difference through your core business. You will be offered tools to begin the process of unearthing your unique Social Purpose and more case studies to help you see how it's done, in real life.

LEARN MORE AND WATCH SESSION 2 HERE ➤

DOWNLOAD SESSION 2 WORKSHEET HERE ➤

DOWNLOAD COPY OF THE PRESENTATION DECK HERE ➤

Crafting Your Unique Social Purpose Statement

Join us for session three of five in this series – an impactful session on crafting a compelling Social Purpose statement and narrative that will generate clarity and alignment within and outside your organization, help it grow, and drive significant impact in society. Bring the work you did in session 2 to inform the crafting of your new Purpose statement.

LEARN MORE AND REGISTER HERE ➤

Part 2 - Implement Your Social Purpose

The second part of this series provides the steps to implementing your social purpose, including integrating it into your business, collaborating with your stakeholders on it, and telling your purpose story.
 

Bringing Social Purpose to the Heart of Your Business

Session four is the first of two that will help you bring your Social Purpose to life through integrating it into the core of your business and collaborating with others to achieve it. You will understand how purpose can become a driver for employee engagement and innovation and bring you closer to a fully realized Social Purpose.

LEARN MORE AND REGISTER HERE ➤

Building Partnerships and Amplifying Your Purpose Message and Impact

Join us for the final session in our five-part series, focusing on how to collaborate with others in bringing your Purpose to life. This concluding session will guide you through the essential steps to setting up stakeholder collaborations and reporting your Purpose progress to them.

LEARN MORE AND REGISTER HERE ➤

Maximize your impact – essential tips to get the most out of your learning experience!

• Invite colleagues: Register together and schedule a debrief after each session to discuss implications and plan next steps.
• Work between sessions: Use the intervals to advance your plans and come prepared for the next stage.
• Get help: Join “Ask the Expert Purpose Power Hour” sessions for tailored advice and to learn from others on the same journey.
• Register for all sessions: Sign up even if you can’t attend live – get the recording to stay on track.
• Access resources: Check the BC Chamber of Commerce website regularly for resources, case studies and guides to support your purpose journey.
• Join the social purpose community: Sign up for updates on social purpose news and events from the Canadian Purpose Economy Project.

Session Tools and Worksheets

*Note: Session tools and resource links will be updated regularly and posted next to the corresponding sessions listed above as we progress through the Social Purpose series. Registered attendees will also receive a copy of these resources via email following the session.

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