|#What Locals Do|
Abbotsford Chamber of Commerce
The campaign promoted shop local messages through digital, social media and print advertising. A “Hey Neighbor Challenge” was launched to encourage story telling among the community. The Abbotsford Business Community Coalition webpage was updated and the #WhatLocalsDo brand was integrated. A “Labour Market Mingle” event was held to introduce potential employees to local businesses and support local through labour force connections and networking.
|Buy Local Burnaby|
Burnaby Board of Trade
Buy Local Burnaby communicates the importance of shopping local and encourages consumers to do so by highlighting local businesses and hidden gems, profiling shopping districts to visit, and making it easy to find businesses to provide any product or service consumers may need. The campaign used social media, email marketing, digital and print advertising, and direct mail to communicate directly to both consumers and businesses. We created neighbourhood profile videos that highlighted the unique shopping districts in our city and promoted those to residents and tourists alike to encourage them to make a trip to Burnaby.
|Shop Local Chilliwack|
Chilliwack Chamber of Commerce and the Chilliwack Economic Recovery Network
The campaign included a variety of initiatives that encouraged our community to Shop Local and experience the different areas of our region. ‘Shop Scan and Win’ encouraged our community to shop local as each local purchase was an entry to win some amazing prizes, all purchased from Shop Local participants. Festive mailboxes were placed in key shopping areas to encourage the community to visit new areas and new local businesses. Each participating location received a 1-min video in which local business owners were introduced to the community and shared why shopping local is important and what it means to them.
Cloverdale District Chamber of Commerce
The iShopLocal app is a free app allowing businesses to offer a free coupon to drive customers to their business. We are supporting the app via our social media platforms, print media and billboards across Surrey.
|We Love Delta|
Delta Chamber of Commerce
The We Love Delta website was audited and redesigned. Additionally, we produced 4 storytelling videos, a We Love Delta passport program, multiple print ads and social media posts promoting shopping locally. The campaign also featured Valentine’s Day contest and sweepstakes. The final products include participation over 125 Delta businesses across 15 sectors, spanning Tsawwassen, Ladner, North Delta, Annacis Island and Tilbury Industrial Park.
|Get in the Loop Fleetwood|
Fleetwood Business Improvement Association
We use five different channels to promote local businesses, with “offers” that act as a way to encourage consumers to shop local. The channels include the mobile app, push notifications, emails, social media integration, and web integration – a live offers feed on the Fleetwood BIA website.
|Share the Local Love|
Greater Langley Chamber of Commerce
The campaign ran from Dec 20, 2021 to Feb 15, 2022 and featured digital and social media marketing to promote local businesses and why it is important to shop local. Additionally, multiple native advertising opportunities as well as newspaper and radio ads were used to incent local shopping.
|Celebrate Your Community – Love Local Shop Local|
Harrison Agassiz Chamber of Commerce
Residents were encouraged to shop locally through a contesting program and an online portal. We created high quality video content featuring our local businesses, enabling consumers to engage with and get to know the person behind the business. Through new partnerships with Tourism Harrison, monthly newsletters and advertisements, we continue to remind and encourage consumers to shop local, and often.
|Support Local Hope BC|
Hope Business & Development Society
Our campaign was based around supporting all local businesses and submitting receipts to enter our draw.
Latincouver Cultural and Business Society
Discover Local encouraged to learn about the importance of buying local and changing our consumer habits. An online marketing campaign helped explore the benefits of shop-local and brought to light minority-owned businesses in our communities. Visit our site to download the directory of local businesses that join the movement.
|ReDiscover New West|
New Westminster Chamber of Commerce
We amplified our digital & print marketing campaign, ran an influencer campaign, created impactful new assets, promoted New West businesses to locals, and created a legacy project in our new website and Business Directory. We helped locals and tourists to rediscover the hidden gems that are part of the lively New Westminster culture and business community.
|SHOP THE SHORE|
North Vancouver Chamber
We created a unique brand identity to promote shopping across North and West Vancouver. Digital and newspaper advertising combined with Shop the Shore contests led to increased awareness of local businesses. Shop the Shore grocery bags, window decals and table tent cards were distributed throughout the community.
|Love Pemberton, Buy Local|
Pemberton + District Chamber of Commerce
We regenerated community support for local buying using social media messages featuring local business owners and key influencers, running gift card contests, using Youth Ambassadors to distribute prizes to local shoppers, and sending print collateral through direct mail. A Local Business Tool Kit was made available to local businesses as well as decals, posters, stickers and wooden signs that showed support for Shop Local. “Love Pemberton, Buy Local” was placed in strategic locations.
|Shop, Dine & Stay Richmond|
Richmond Chamber of Commerce
The “Right Here in Richmond” campaign showcases some of the outstanding shopping, dining and hospitality options that exist in Richmond. We profiled different businesses and to inspire Richmond residents to spend locally and support the local merchants. Print ads and digital assets showed a variety of our local businesses, representing the diversity of our population.
|Festive Season on the Peninsula|
South Surrey & White Rock Chamber of Commerce
We supported local restaurants and cafes with a special Diwali Dinner Celebration with Chef Vikram Vij and a Christmas/Holiday Dinner Celebration at Mainland Whisky, and the production of a video series of culinary adventure featuring 12 chefs and restaurants. For the fitness and wellness sector, we ran newspaper and social media advertising, and produced a video series promoting 12 fitness and wellness businesses. Lastly, we held a winter variety arts show featuring local performance artists and vendor tables for local artists.
|‘Light Up Squamish’ and ‘Love Local. Love Squamish’|
Squamish Chamber of Commerce
The Squamish buy local program had two components. Light Up Squamish was a holiday activation and promotion designed to encourage footfall in key commercial areas and increase awareness of local businesses. “Love Local. Love Squamish” was a series of content marketing (largely video) designed to educate and remind consumers of the importance and impact of local businesses.
|KEEP IT COASTAL|
Sunshine Coast Regional Economic Development Organization
We created Keep it Coastal, a place-based brand that celebrates and promotes community love here on the Sunshine Coast. Our campaign used a wide range of paid and organic messaging on a variety of platforms, both digital and analog, to ensure that all consumers, business owners, and visitors to the Sunshine Coast were exposed to the engaging and informative resources we created.
Surrey Board of Trade
SurreyStrong is a shop local initiative aimed at boosting local spending. Through 24 video vignettes of businesses in Surrey’s six communities and a robust social media and traditional media marketing plan, Surrey shoppers were inspired to support local businesses. A digital toolkit was widely distributed to help businesses expand their reach, and steering committee of business leaders acted as #SurreyStrong ambassadors. A shop local survey yielded insights from 700+ respondents on a range of local shopping trends and four Surrey shopper focus groups were convened to delve deeper into key issues, challenges, experiences, and suggestions related to shopping local.
|Shop Local Bowen Island|
Tourism Bowen Island Association
Activities included a Shop Local seasonal shopping campaign promoted through social media, a new Stay Local winter video, paid promotions to support Eat Local efforts, an Explore Local social marketing campaign that increased web traffic by 75%, and the #BowenIsAwesome contest to primarily targeting Bowen Island residents as part of the Be Local effort.
|Whistler Early Winter Shop Local Campaign|
Tourism Whistler and Whistler Chamber of Commerce
We ran an early season Whistler.com promotion to drive visitation to the resort with a longer length of stay, and get visitors shopping at local retailers. We also ran a Shop Local promotion to drive business to local retailers by selling shopping vouchers worth $100 for a discounted price of $80. Over 40 retail businesses participated in the program and the vouchers drove an estimated local economic impact of over $18,000 in direct sales.
Tri-Cities Chamber of Commerce
We established a strong local brand called Tri-Local, designed to engage, motivate and educate consumers to shop locally. We created educational infographics and marketing campaigns; branded marketing collateral to be displayed throughout the Tri-Cities; an interactive webpage where consumers can learn more about how they can positively impact their community; and community investments including a Tri-Local beer and reusable bags to help our hardest-hit industries recover quickly.
|Shop Local Often|
Vancouver BIA Partnership
The BIA partnership spread the message and urgency to shop locally by spreading the message in a number of ways: social, on our high streets, digitally and on a bus for all to see. We urged consumers to visit their local stores and vote for their favourite stores for a chance to win $1000.