Bruce Anderson is one of Canada’s most respected public opinion researchers and strategic communications advisors. In 1980, he was appointed Special Assistant to the Federal Minister Responsible for Government Communications. In 1983, he joined Decima Research, and was appointed President of Decima in 1989, at the age of 32. Mr. Anderson left to become a founding partner of the Earnscliffe Strategy Group and helped lead that highly regarded company for 15 years.
He rejoined Decima as CEO in 2004, as and led the company for another 4 years of growth, during which it was twice named one of Canada’s Best Managed Companies. After completing a transaction with Harris Interactive in 2008, Mr. Anderson opened his own consulting boutique, Anderson Insight. In 2013 he became Chairman of Abacus Data, one of Canada’s fastest growing young research companies.
He has helped found two advertising agencies, including Spark Advocacy, in which he is an active Partner today. Spark blends compelling creative and digital targeting skills to provide winning public affairs campaigns and is a leader in its market, serving a wide range of industries including mining, banking, insurance, forestry, biotechnology to name just a few.
Mr. Anderson advises many blue-chip corporate clients and industry associations and has done years of in-depth polling on politics and public policy, including extensive work in British Columbia. He has advised several political leaders in the Liberal and Progressive Conservative parties. He is one of Canada’s leading commentators on public opinion and political affairs, formerly a regular member of the CBC’s popular At Issue panel, currently does regular The Bridge podcasts with Peter Mansbridge and Chantal Hebert. He has written many columns for the Globe and Mail and Macleans. He is a partner in two popular Ottawa restaurants, North and Navy and Gia Cantina. He and his wife Nancy Jamieson have two daughters and one grandson.